![]() The logo embodied the Rolex slogan, “A Crown for Every Achievement” and the chosen colors were meant to symbolize the brand’s excellence in watchmaking (gold) and prosperity (green). The original design was a five-pointed coronet or crown in gold above Rolex in green text with a gold outline. Wilsdorf and Davis trademarked the Rolex logo in 1925. Others assert founders Hans Wilsdorf and Alfred Davis liked the crisp sound of Rolex, which was simple to spell and easy to pronounce regardless of your native language. Some historians believe it was borrowed from the French phrase “houloguorie exquise” which translates to “exquisite watchmaking.” Another common theory is that Rolex is derived from the sound of a winding watch. The name Rolex itself has an unknown back story. Hermès even won a packaging Oscar in 1994 for their unique boxes. Due to supply shortages, Hermès had to drop their original packaging (cream colored boxes with brown edging) for orange ones. It is believed the designers turned to the French painter Alfred de Dreux (1810-1860) and his painting “Le Duc Attele, Groom a L’Attente” (“Hitched Carriage, Waiting Groom”) as their primary inspiration source.Īs for that distinct “Hermès Orange” hue, that was introduced after World War II. ![]() ![]() The logo features a Duc carriage with a horse which harkens back to the brand’s original core offerings. Over the decades, the brand expanded its offerings to include leather goods and handbags, then scarves and ties. The luxury French manufacturer originally produced harnesses and bridles for the carriages of noblemen. Hermès was founded in 1837 but its iconic logo was not introduced until the early 1950s. The window featured interlaced curves which could have been abstracted into interlocking Cs. Similarly, a final theory credits a stained-glass window in the Aubazine Chapel in central France (image above) where Coco spent a portion of her childhood living in their orphanage as the inspiration. Legend supposes Bretz gave Coco permission to use the interlocking C’s that were the symbol for the vineyard and decorated property’s the doorways and windows as the logo for Coco’s then modestly small new company. Coco’s friend, socialite Irene Bretz owned the estate and frequently invited Coco to visit. The Château de Crémat in Nice is another possible inspiration source.
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